Nigerian Vendor's Unique Ad Style Goes Viral

Ibadan Vendor Uses Unique Style to Attract Customers DUPSY interiors, a home goods store in Ibadan, Nigeria, is using a unique approach to marketing its products. Owner DUPSY interior, uses a distinctive local intonation in her advertisements, which she says helps connect with her target audience. "You see dat intonation wey I dey use advertise, walahi I can't change it oooo," she explains in the video. The short video, posted on May 24th, 2025, shows a variety of new kitchenware items and provides contact information for customers. The strategy seems to be working, as the video has already garnered over 2000 views and 100 likes in just a few days. The video's success highlights the importance of understanding and catering to local preferences in marketing. The use of local language and intonation creates a sense of familiarity and trust, making customers more likely to engage with the advertisement. This approach demonstrates the effectiveness of culturally relevant marketing in a specific geographic area.