From Local Shop to Nationwide Delivery: How This Ibadan Vendor Uses TikTok to Sell

Ibadan's Thriving Digital Marketplace: How Social Media Fuels Small Business Growth In the bustling city of Ibadan, Nigeria, entrepreneurs are leveraging social media platforms to reach customers nationwide. One such example is a small business owner, who uses short, engaging videos to showcase her products. Her video demonstrating a tripod stand highlights the increasing reliance on digital marketing for local businesses. "This tripod is everything," she says in her video, emphasizing its quality and durability. This highlights the importance of product demonstration in online sales. The video also showcases the ease of ordering through WhatsApp, indicating a streamlined approach to e-commerce. The vendor's willingness to deliver nationwide expands her customer base beyond Ibadan's borders. The success of this small business exemplifies the potential of social media to empower entrepreneurs in Nigeria, driving economic growth and connecting local businesses to a wider market.