Nigerian Small Business Uses TikTok to Sell Rice Cookers Nationwide

Ibadan-Based Business Uses Short-Form Video to Drive Sales of Electric Rice Cookers In a bustling market in Sango, Ibadan, Nigeria, DUPSY interiors is using the power of short-form video to reach customers nationwide. Their recent video showcasing a 5L electric rice cooker for 38k has generated significant interest. "This rice cooker is a banger," says the seller in the video, highlighting its features. The video's success demonstrates the growing impact of social media marketing on small businesses in Nigeria. The company's strategy of emphasizing nationwide delivery while maintaining a local storefront offers a unique approach to reaching a wider audience. However, the seller's decision against payment on delivery may limit immediate sales, suggesting a focus on building trust and brand reputation.