PSG House Opens in LA: Pastore, Melero Celebrate Global Expansion

Paris Saint-Germain Opens Exclusive 'PSG House' in Los Angeles: A Global Brand Expansion Los Angeles, June 16, 2025 – Paris Saint-Germain Football Club (PSG) made a splash in Los Angeles with the grand opening of its exclusive "PSG House." This immersive fan experience, open until July 23rd, showcases the club's global reach and ambition. The event was a star-studded affair. Former PSG player Javier Pastore, an Argentinian legend, expressed his pride in the club's growth, stating, "Mucho orgullo de haber participado en este club, en el crecimiento de este club... el Paris Saint-Germain globalmente mundial. Es fantástico." (Much pride in having participated in this club, in the growth of this club... Paris Saint-Germain globally worldwide. It's fantastic.) The PSG House boasts a range of attractions, including displays of the club's prestigious trophies, a vast selection of merchandise, and interactive video games. NBA star Jimmy Butler added to the excitement with a special guest appearance. CEO Victoriano Melero highlighted the club's aim to expand its identity beyond football, emphasizing the fashion and lifestyle elements incorporated into the PSG brand. The opening of the PSG House marks a significant step in PSG's global strategy, demonstrating its commitment to engaging fans worldwide and solidifying its position as a leading global brand.