e.l.f. Cosmetics' Fun Flavor Poll: Lip Balm Choices Spark Social Media Buzz

e.l.f. Cosmetics uses a fun '5 lies and a truth' game to engage customers and decide on a new lip balm flavor. The company's video, posted on May 27th, 2025, shows employees playfully suggesting various flavors, from Birthday Cake to the humorous Buffalo Chicken. One employee, the community manager, highlighted the importance of customer input, stating, "I know what you guys want." The video's success, with over 227,000 views in just a day, showcases the effectiveness of this interactive marketing approach. The upcoming lip balm flavor will likely be influenced by the overwhelmingly positive response to the video.