From Ancient Greece to Modern Runways: The Unexpected History of the Bra

The Bra: A Century of Style and Social Change From ancient Greece to modern runways, the bra has undergone a remarkable transformation. Initially designed to conceal the female form, the bra has become a symbol of both liberation and constraint, reflecting broader societal shifts. Herminie Cadolle, a corsetiere in 19th century France, is credited with a pivotal innovation: she cut the corset in half, creating a more comfortable undergarment. This design laid the groundwork for the modern bra. Mary Phelps Jacob's 1913 invention, which separated the breasts, further revolutionized the garment. The video shows how the bra's design and social perception changed over time, influenced by wars, changing beauty standards, and feminist movements. 'The corset evoked something extraordinary, fascinating, and mysterious for me. I wasn't at all preoccupied by its orthopedic function,' says Jean Paul Gaultier, whose bustier designs popularized by Madonna, highlight the bra's evolution into a fashion statement. Today, with the rise of the 'no bra' trend, the bra's future remains dynamic, shifting from necessity to a key fashion accessory.