Coca-Cola Truck Takes to the Water: An Unusual Delivery in Guatemala

GUATEMALA – In a striking display of adaptable logistics, a Coca-Cola delivery truck was recently observed traversing a river in Guatemala aboard a makeshift barge. The red-branded truck, a familiar sight on roads worldwide, was seen loaded onto a flat-bottomed vessel, which was then pushed across the waterway by a smaller boat equipped with an outboard motor. The unique transport method highlights the challenges and innovative solutions employed to ensure product distribution in regions where traditional road infrastructure may be limited or non-existent. The video, captured from a nearby boat, shows the truck steadily moving across the water, surrounded by lush green riverbanks under a clear sky. This unconventional delivery route underscores the lengths to which companies go to reach customers in remote or geographically challenging areas.

Revista Merca2.0

4 days ago

Exhiben "barco" de Coca-Cola para llegar a zonas poco accesibles

Esta es la forma en la que un camión de Coca-Cola utilizó una balza para llegar a zonas inaccesibles para posicionar el producto.