Spanish Influencer's Train Unboxing: A New Trend in Brand Marketing?

Influencer Marketing on the Go: A Shein Unboxing from a Spanish Content Creator Madrid, Spain – June 2, 2025 – Spanish content creator Iván Gálvez (@elviajedeivan) recently shared a video of himself unboxing gifts received at a Shein influencer event. The video, filmed on a high-speed train to Madrid, shows Gálvez enthusiastically opening packages and revealing various products, including a Cecotec electric grinder, a Kelme soccer ball, and Hawaiian Tropic sunscreen. This unique setting adds an element of spontaneity and relatability to the unboxing format. "Qué os parece? Cuál es vuestro favorito?" Gálvez asks viewers in the video, demonstrating the engagement strategy often used by influencers. The video highlights the increasing prevalence of influencer marketing and brand collaborations, particularly within the fashion and lifestyle industries. The casual and engaging format suggests a new trend in how brands are reaching consumers. The success of the video, as measured by its views and likes, suggests that this type of content resonates with a significant audience. The inclusion of multiple brands in the unboxing also points to the potential for broader marketing strategies.