TikToker Exposes Unethical Tactics in Online Competition

Social Media Ethics in Online Competitions: A Case Study On June 4th, 2025, a TikTok video by user emimyah went viral, highlighting a contentious issue within online competitions. The video, filmed in the US, showed emimyah's emotional response to discovering old footage of a past dispute being used to promote a participant in a current competition. Emimyah stated, "It's unfair, they're using this old conflict to gain an advantage." The video, which has already garnered thousands of views, showcases the ethical dilemmas faced in online competitions, where the lines between fair play and manipulation can blur. Emimyah's passionate appeal for fair competition resonates with many viewers, sparking a discussion on the responsibility of participants and the need for clearer guidelines. The incident serves as a reminder of the importance of ethical conduct in the digital world.