Generational Divide: Boomers Reject 'Senior' Label, Embrace 'Generation Jones'

A recent social media commentary by content creator Emmaline Childs has brought to light a curious phenomenon: the apparent rejection of the term 'senior' by some Baby Boomers. Childs shared an observation, initially made by her mother, that programs and communities traditionally labeled 'senior' are being rebranded with terms such as 'active living' or 'lifestyle community.' The underlying reason, according to Childs's mother, is that the term 'senior' makes them 'sound old.' Childs, an 'elder millennial' herself, humorously noted the irony, stating, 'You are old.' She further explored the concept of 'Generation Jones,' a term she had previously been unaware of. This demographic, identified as a subset of late Baby Boomers (born between 1955-1965), reportedly seeks to distance themselves from the broader Boomer label, often identifying more with Generation X due to their more rebellious youth, characterized by activities like 'smoking dope and protest.' The discussion has resonated with many online, sparking conversations about generational identity, ageism, and the evolving language used to describe different life stages. Commenters expressed a range of views, from agreement with the rebranding efforts to criticism of the perceived discomfort with aging. The video highlights a broader societal trend of generational groups seeking to define and redefine their identities and the terms associated with them.

The Daily Dot

one month ago

"It makes us sound old": Boomers are trying to cancel the word "senior"

"I had never heard of Generation Jones in my life."