TikTok Haircare Trend: L'Oréal's Absolute Repair Makes Waves

L'Oréal Paris' Absolute Repair Shampoo and Conditioner: A TikTok Review In a recent TikTok video, user Emzyb Burton (@emzyb38) shared her positive experience using L'Oréal Paris' Absolute Repair shampoo and conditioner. The 15-second video shows Burton demonstrating her visibly shiny and healthy hair, attributing the results to the product. The video has garnered 224 views, 8 likes, and 1 save since it was posted on May 19, 2025. The use of popular hashtags such as #hairgoals and #TikTokMadeMeBuyIt suggests a marketing strategy aimed at reaching a wider audience on the platform. While the video is primarily an advertisement, it highlights the growing influence of social media in product reviews and marketing. The positive feedback from Burton, although potentially influenced by the product's promotional nature, offers a glimpse into consumer experiences with hair care products. This demonstrates the increasing reliance on user-generated content for brand promotion and the power of social media platforms in shaping consumer choices.