'Hurry Up, Tomorrow' Cast Explains the Mysterious Trailer: A Marketing Masterstroke?

The cast of the upcoming film "Hurry Up, Tomorrow," including Jenna Ortega and The Weeknd (Abel Tesfaye), recently offered insights into the film's enigmatic trailer. In a behind-the-scenes interview, they explained the decision to keep the plot details under wraps, aiming to pique audience curiosity and boost theater attendance. "We romanticized the idea of giving out a trailer that doesn't give anything away," shared The Weeknd, highlighting the unique approach. Ortega added, "It's refreshing. It's good to be a little mysterious." This strategic move reflects a shift in film marketing, prioritizing audience engagement and the theatrical experience over excessive plot reveals. The interview offers a glimpse into the creative minds behind "Hurry Up, Tomorrow," promising a captivating and thought-provoking cinematic experience.