Brazil's TSE Bans AI Deepfakes in Political Campaigns

Brazil's TSE Cracks Down on AI Deepfakes in Political Campaigns Brazil's Superior Electoral Court (TSE) has issued a ruling prohibiting the use of AI-generated deepfakes in political campaigns. This move comes in response to the increasing prevalence of manipulated videos designed to mislead voters and damage reputations. "The potential for destruction through social media is now exponentially greater with AI," says Francisco Leali, a prominent political analyst featured in a recent Estadão video. The video showcases a deepfake of a fictional news presenter, spreading false narratives. This illustrates the court's concern about the spread of misinformation and its impact on the integrity of the electoral process. The TSE's resolution not only prohibits the use of deepfakes but also requires parties to disclose the use of AI in their campaigns. This move aims to ensure transparency and accountability in political communication. The court's proactive approach is a significant step in safeguarding the integrity of the upcoming elections.