TikTok Leads to Tesla Sale: Utah Dealer's Unique Approach

A Utah car dealership is leveraging TikTok to connect with potential customers. Recently, EV Auto Alex, the owner, documented a sale where a TikTok user negotiated extensively on the price of a Tesla. "He also wanted to negotiate," Alex stated, describing the initial interaction. The final deal included not only the car but also custom tinting and home charger installation. The video showcases how social media can be used for effective marketing and sales in the automotive industry. The success of the sale, despite the extensive negotiation, highlights the importance of strong customer relations and negotiation skills in the car business. The video's popularity on TikTok suggests a growing trend of using social media for car purchases.