Frantic Lottery Dash Goes Viral: Euroopt's "Uдача в придачу!" Campaign a Hit

Euroopt's "Uдача в придачу!" Lottery Spurs Creative Marketing Campaign In Belarus, the Euroopt supermarket chain's "Uдача в придачу!" (Luck in Addition) lottery is generating significant buzz, thanks in part to a viral video depicting a man's comedically frantic race against time to participate. The video, shared on social media, shows the man rushing to buy lottery-qualifying products before the deadline. The lottery itself offers substantial prizes, including 150,000 and 50,000 rubles in cash, three Geely Atlas cars, and 10,000 shopping certificates for Euroopt and Hit! stores. The video's success highlights the power of creative marketing in engaging consumers. "It's a fun way to remind people about the lottery," said one Euroopt spokesperson, though they declined to be named. The lottery runs from May 1st to August 7th, 2025. The video's success demonstrates that even straightforward advertising can be effective when presented creatively and humorously.