TikTok Virality: Is Posting Time a Myth?

TikTok Virality: Timing or Content? A Case Study Does the time you post a TikTok video really matter? One creator, exclusivemediaoutlet, claims their 26-million-view video went viral despite posting at random times. This challenges popular advice about strategic posting schedules. "I posted at the most random times," exclusivemediaoutlet shares in their video. "It had nothing to do with the time of posting." The creator's experience suggests that content quality and engagement, while important, might not be the sole determinants of virality. Experts suggest that TikTok's algorithm prioritizes content that resonates with users, regardless of posting time. Further research is needed to fully understand the algorithm's complexities. However, exclusivemediaoutlet's success story offers a fresh perspective on the pursuit of viral fame on TikTok.