TikTok Influencer's SKIMS Haul Goes Viral: A Case Study in Influencer Marketing

While this video is primarily an advertisement, its popularity on TikTok could be analyzed in a media article focusing on the effectiveness of influencer marketing and the power of trending sounds in product promotion. For example, the article could explore how the use of lip-syncing and aesthetically pleasing visuals helped boost engagement with the SKIMS brand. The article could also mention the video's statistics, such as likes and views, to illustrate its success. However, a purely news-based article on this video would be less impactful.