Revista Merca2.0
Crean la primera "playa" dentro de un Oxxo gracias a Tecate - Revista Merca2.0 |
Esta es la primera playa que se creó dentro del Oxxo, todo gracias a que los empleados supieron utilizar la cerveza Tecate a su favor.
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OXXO Store Creates Miniature Beach Display with Beer Boxes
An OXXO convenience store in Mexico has unveiled a unique and eye-catching display, transforming a section of its retail space into a miniature beach scene. The creative installation, constructed primarily from stacks of Tecate beer boxes, features a sandy area complete with small paper palm trees, miniature beach umbrellas, and various snack items. A teddy bear, sporting an OXXO-branded shirt, is also part of the whimsical setup. The display, likely a promotional effort, has garnered attention online for its imaginative approach to in-store merchandising. While the exact location within Mexico has not been specified, the OXXO chain is widely recognized across the country. The initiative appears to be an internal effort by store employees to engage customers and promote products, possibly in connection with the Tecate Pal Norte music festival, as indicated by associated hashtags.
