Fenty Beauty's Grape Splash Gloss Bomb: Limited-Edition Purple Lip Gloss Flies Off Shelves

Fenty Beauty's Grape Splash Gloss Bomb: A Limited-Edition Purple Holographic Lip Gloss. New York, May 14, 2025 -- Fenty Beauty by Rihanna has released a limited-edition lip gloss, Grape Splash, exclusively available through the Shop app until May 14th. The shimmering holographic purple gloss has generated significant buzz on social media. The brand's video showcasing the product has already garnered thousands of views. "We heard y'all had major FOMO this weekend," stated a representative from Fenty Beauty, referring to the high demand for the product. The gloss is described as a highly requested shimmering holographic purple shade. The brand's social media campaign has successfully created excitement around the product launch, highlighting its limited availability. This strategy is typical for creating a sense of urgency and driving sales. The success of this limited release demonstrates the continued popularity of Fenty Beauty and its innovative product launches.