Fenty Beauty and Smurfs: A Magical Makeup Collaboration

Fenty Beauty and Smurfs Unite for a Limited-Edition Makeup Collection NEW YORK, May 17, 2025 – Fenty Beauty, the renowned cosmetics brand founded by Rihanna, has announced a surprise collaboration with the iconic Smurfs franchise. The partnership results in a limited-edition collection of 10 beauty products, all themed around the beloved Smurf characters. The collection includes a range of items, from makeup sponges shaped like mushrooms to lipsticks with Smurfberry scents and shimmer puffs in the shape of daisies. The products are packaged in a unique collector's tin designed to resemble a Smurf house. "We are thrilled to partner with Smurfs," said a representative from Fenty Beauty. "This collaboration is a celebration of color, fun, and self-expression, perfectly aligning with the values of both brands." The collection is available exclusively on the Fenty Beauty website. The collection's launch coincides with the upcoming release of the new Smurfs Movie, hitting theaters on July 18th. This collaboration is expected to generate significant buzz among beauty enthusiasts and Smurfs fans alike, offering a unique blend of fashion and nostalgia. The limited-edition nature of the collection ensures high demand and makes it a hot topic in the beauty world. This collaboration showcases the creative potential of brand partnerships and the enduring appeal of classic characters.