TikToker Explains the Difference Between Brand Mentions and Paid Ads

Festival Hair and TikTok Ads: A UK Influencer's Guide British TikToker Bekah (@festivalstyled) recently shared a video detailing her festival hair preparation, which has gained significant traction. The video, uploaded on May 30th, 2025, shows Bekah styling hair extensions and addressing common misconceptions about brand mentions and paid partnerships on the platform. She explains, "An advert is when you get paid to post a video. If you're just tagging a brand because you've been given a ticket to a festival, you don't need to put the paid partnership disclosure." The video's popularity, with over 22,000 views and nearly 1000 likes, highlights the interest in beauty and social media marketing trends. Bekah's candid approach to discussing brand collaborations provides valuable insight for both aspiring influencers and viewers navigating the complexities of online advertising. The video concludes with Bekah expressing her happiness about the weather, ensuring the curls will last. This positive note adds a relatable element to the tutorial, making it both informative and engaging.