TikTok's New Rules: Creators Face Bans for Wellness Product Promotion

TikTok's New Wellness Rules Spark Anxiety Among Creators United Kingdom - A recent update to TikTok's community guidelines has left many content creators concerned about promoting wellness products. The changes, implemented on May 30th, 2025, appear to restrict the promotion of certain items, and creators risk account violations or bans for non-compliance. One TikToker, known only as "Me julie 🌸," voiced her concerns in a video posted on May 30th. "I can't even say the word that you're not allowed to say anymore because I risk getting violations and even a ban," she stated in her video. This highlights the uncertainty and fear among creators who may have unknowingly violated the updated guidelines. The video has already garnered significant attention, indicating widespread concern within the creator community. TikTok has yet to issue an official statement clarifying the new rules, leaving creators to navigate the changes with limited information. The platform's focus on user safety is understandable, but the lack of clear communication has created anxiety and uncertainty. The situation underscores the need for improved transparency and communication between platforms and their content creators.