Free Headphones in Exchange for Feedback: A Novel Marketing Strategy

A Finnish company is using an unconventional method to gauge demand for its new headphones. Instead of traditional market research, they're giving away a batch of their magnetic fluid headphones to those who leave positive comments on their social media video. The headphones, which react to music rhythms, are described as a world first. "We needed to know if there's demand before we launch," said a representative. "This way, we get honest feedback directly from potential customers."