Tesco's TikTok Goes Viral with Skydiving Grandma and Shopping Trolley Edits

A recent TikTok video featuring an elderly woman seemingly skydiving while asking about SPF50 sunscreen has sparked widespread discussion online, particularly due to its unexpected origin: the official Tesco TikTok account. The video, which has garnered significant attention, shows the woman against a backdrop of green fields and a blue sky, appearing to be in mid-air.Adding to the peculiarity, Tesco Mobile's official account commented on the video, stating, "Nans got that 99% coverage, even mid air," to which the main Tesco account replied, "Nans overpowered, can't be nerfed." This exchange further fueled online conversations about the supermarket chain's unconventional social media approach.The TikTok creator, known as FoodWithASB, reacted to the video, expressing his bewilderment. He highlighted this as part of a series of increasingly 'weird' posts from Tesco's account, referencing previous edits that featured a shopping trolley. "What is going on on the official Tesco TikTok account?" he questioned, adding, "Why are they posting videos like this?" He suggested that if Tesco is creating content, it should be about more relevant topics like self-checkouts or meal deals, rather than AI-generated skydiving grandmas.The unusual content has led many to question the strategy behind Tesco's social media presence, as the brand appears to be embracing a highly unconventional and attention-grabbing style.