Influencer Valeria Márquez Fatally Shot During Live TikTok Broadcast

Influencer Valeria Márquez, 23, was fatally shot during a live TikTok broadcast at her beauty salon in Zapopan, Jalisco, Mexico on Tuesday, May 13th, 2025. The incident, which is being investigated as a femicide, has shocked the nation. Valeria was a successful businesswoman and former beauty queen, boasting over 100,000 followers across social media platforms. A witness on the live stream described the terrifying moment the unidentified gunman entered the salon, pulled out a weapon, and fired at least twice, hitting Valeria in the head and chest. The stream was abruptly ended by a staff member. Authorities are currently searching for the suspect, who fled the scene on a motorcycle. While there are unconfirmed reports suggesting the involvement of an ex-boyfriend, the investigation is ongoing. Valeria's tragic death underscores the ongoing issue of violence against women in Mexico.