BookTok's Impact: How TikTok Reviews are Transforming the Rio Bienal do Livro

Rio de Janeiro, Brazil – June 2, 2025 – The 2025 Rio Bienal do Livro, running from June 13th to 22nd at Riocentro, is embracing the digital age and the influence of BookTok, a vibrant book review community on TikTok. The hashtag #BookTokBrasil boasts over 20 billion views, demonstrating its significant impact on reading habits and the publishing industry. "The movement has influenced not only reading habits but also the publishing market, publishers' marketing strategies, and the curation of literary events," explains Bruno Henrique, Marketing and Content Director of the Bienal. The Bienal is responding by including BookTok creators in its program and creating an immersive experience for this new generation of readers. Ana Júlia, a BookToker featured in the video, expressed her excitement about the opportunity: "To be part of the official Bienal program is a dream." This year's Bienal showcases a successful integration of traditional publishing with the dynamic world of social media.