Globo's Powerful Campaign: Fighting Misinformation with Truth

Globo Launches Campaign Highlighting Truth in Journalism Amidst Misinformation Tide In a world grappling with the pervasive spread of misinformation and fake news, Globo, a prominent Brazilian media organization, has launched a powerful campaign emphasizing the critical role of verified journalism. The campaign, launched on June 9th, 2025, features a 60-second video that masterfully blends AI-generated imagery with real-world scenes from Globo news broadcasts. The video underscores the urgency of combating the global deluge of disinformation, particularly in the digital age where the line between reality and fabrication often blurs. The campaign's video powerfully illustrates the potential for manipulation, showcasing how easily information can be distorted. The message is clear: 'What we see may not be real, and what we hear may never have been said.' The campaign's creators emphasize the need for rigorous fact-checking and a steadfast commitment to truth, particularly in defense of democratic principles. "In this moment, we reinforce our commitment to truth, rigorous fact-checking, and the defense of democracy," a Globo spokesperson stated, echoing the video's core message. The campaign highlights Globo's various news platforms, including TV Globo, Globo News, g1, O Globo, CBN, Extra, and Valor Econômico, underscoring their collective dedication to providing trustworthy information to the public. The campaign's impactful visuals and clear messaging hold significant potential to resonate with audiences across Brazil and beyond, prompting a renewed focus on media literacy and the importance of seeking out reliable news sources in an increasingly complex information landscape.