Galicia's €30 Shopping Bonus: A Boost for Local Businesses

Galicia's Bono Activa Comercio: €30 Discounts Boost Local Businesses Galicia, Spain – The Xunta de Galicia recently launched the seventh edition of its popular Bono Activa Comercio program, offering consumers a €30 discount on purchases at participating local businesses. This initiative, designed to stimulate the local economy, has already seen significant success in previous years, mobilizing nearly €100 million since its inception in 2021. The program's impact is undeniable; in 2024 alone, €7.5 million in discounts fueled 600,000 transactions, generating around €34 million in sales. "The program is a huge success," said José González, the regional minister for Employment, Trade, and Emigration, during a visit to a participating business. "In less than two hours of activation, 60,000 vouchers were downloaded, mobilizing almost €500,000." This year, the Xunta has allocated €2.5 million to the program, expecting to generate €8.5 million in sales. Participating businesses are easily identified by a distinctive sticker on their windows. One business owner interviewed, who wished to remain anonymous, stated, "In the days leading up to the program, sales tend to slow down. But with this initiative, we see a significant increase." Consumers expressed their enthusiasm about the program, highlighting its ease of use and the benefits for both shoppers and local businesses. The initiative is a testament to Galicia's commitment to supporting its local economy and strengthening the competitiveness of its retail sector.