Hailey Bieber's Rhode Sold for $1 Billion: Will it Follow Kylie Cosmetics' Path?

Hailey Bieber's Rhode Skin Acquired for $1 Billion: A Business Analysis In a significant development in the beauty industry, e.l.f. Beauty recently acquired Hailey Bieber's skincare brand, Rhode, for a staggering $1 billion. This acquisition marks a major milestone for Rhode, which launched only three years ago. The deal has drawn considerable attention, and many are comparing it to Kylie Jenner's deal with Coty, which saw her company acquired for a similar amount. The video analysis by GirlBossTown points out striking similarities between the two deals, noting the rapid growth and eventual acquisition of both brands within a relatively short period. "I think I've seen this film before," the author comments, drawing a parallel between Rhode's trajectory and Kylie Cosmetics' journey. The author also highlights the business acumen involved, stating, "This is an amazing business move." However, the video also notes the challenges that may lie ahead for Rhode, referencing the experience of Kylie Cosmetics after its acquisition. The author expresses hope that Rhode will avoid similar difficulties. The acquisition underscores the growing influence of celebrity-backed beauty brands and the significant financial value they can generate in a short time.