blog.hubspot.com
Discrepancies experienced by Black content creators [new data + expert insights]
Black content creators face a unique set of challenges when growing their brand. Learn from experts about key discrepancies and how to overcome them.
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Beauty Influencer Calls Out Youthforia for Lack of Inclusive Foundation Shades
Youthforia Foundation Shade Controversy: Influencer Highlights Lack of Inclusivity US-based beauty influencer, golloria, recently posted a video criticizing the limited shade range of Youthforia's Date Night foundation. The video, uploaded on April 29th, 2024, has gained significant traction, accumulating millions of views and sparking a conversation about inclusivity in the beauty industry. Golloria's video contrasts the foundation's darkest shade with black face paint, demonstrating a stark difference in color. She stated, "This is the darkest shade of the Youthforia foundation... this is black face paint." This visual comparison powerfully illustrates the brand's failure to cater to deeper skin tones. The influencer's concern extends beyond personal experience. She argues that the lack of diverse shades is disrespectful and highlights the ongoing need for broader representation in the beauty industry. She suggests that brands should create more shades within their existing range, rather than simply adding one extremely dark shade that doesn't accurately represent darker skin tones. The video's popularity underscores the importance of this issue. The incident serves as a reminder for beauty brands to prioritize inclusivity and create products that cater to a wide range of skin tones. The call for greater diversity in foundation shades is a continuing conversation that this video has brought to the forefront.
Beauty Independent
Youthforia Closes After Foundation Shade Controversy
Many critiques of Youthforia have called on the makeup brand to shutter—and now it has. It was previously sold at Ulta, Credo and Revolve.
