
Vogue
Why Do We Still Have a Shade Inclusivity Problem in 2025?
An exploration into why some brands miss the mark on shade inclusivity when others shine.
A recent video by beauty creator golloria has drawn attention to the shade range of Too Faced's Born This Way Soft Matte Foundation. In the video, the creator applies the darkest shade, 'Ganache,' to her cheek, demonstrating how it appears lighter on her skin than depicted in online product images and on the packaging. She also shows a swatch chart for comparison. The creator notes that Too Faced, a beauty brand, was launched in 1998. The video raises questions about the accuracy of product representation for diverse skin tones within the beauty industry.
An exploration into why some brands miss the mark on shade inclusivity when others shine.