Kenyan Woman's Homemade Ad Goes Viral: The Power of Grassroots Marketing

In a small Kenyan home, a woman's enthusiastic endorsement of Blue Band margarine highlights the power of grassroots marketing. The short, unedited video, which has garnered a modest number of views, shows the woman holding up a container of the product, repeatedly saying its name and extolling its uses in cooking. While not a professionally produced advertisement, it speaks to the product's popularity and the potential for word-of-mouth marketing to reach a wide audience. The simplicity of the video contrasts with the woman's passionate delivery, making it a unique example of consumer engagement.