Grant Cardone Reveals His Counter-Intuitive Path to Wealth: Why He Ditched $100 to Build a $10 Million Business

Grant Cardone, a prominent equity fund manager, recently revealed a pivotal lesson he learned during his participation in the reality television series 'Undercover Billionaire.' Tasked with building a $10 million business from a mere $100 in 90 days without leveraging his established identity, Cardone initially grappled with the challenge of scaling such a small sum. "I was put in a situation where I was given $100," Cardone stated in the video, explaining his thought process. "I looked at it and I'm like, okay, how do I do this? Well, $100 is not a way to build a business." He aimed for a $10 million business in 90 days without using his name, starting in Pueblo, Colorado. His breakthrough came from a radical idea: instead of trying to manage or incrementally grow the $100, he decided to "go to zero." Cardone explained, "The fastest way to go there is to go straight to zero. Just take the $100 and get rid of it." He returned the initial $100 to the show's producers, stating he didn't need it. Cardone emphasized that the true lesson was to shift focus from managing money to acquiring people and reinvesting every earned penny. "I need people, I don't need money," he asserted. He highlighted that wealthy individuals and successful entities like Goldman Sachs do not merely manage money; they raise capital and invest it. "They raise money and then they invest it. That's how they make their money," he concluded, advocating for a mindset of continuous reinvestment over traditional saving or retirement planning.

Yahoo Finance

'Go To Zero': The Powerful Lesson Grant Cardone Learned From 'Undercover Billio…

What would you do if you had to turn $100 into a successful business? You can put that money into stocks, pay for a virtual assistant on Fiverr, or i…