New Dry Shampoo Claims to Actively Clean Hair, Reducing Wash Frequency

A recent online video features content creator HANNAH showcasing "The Essential Dry Shampoo" by JVN Hair, available at Sephora. In the video, HANNAH demonstrates the product's application, highlighting its purported ability to actively clean hair by removing oil and dirt, a departure from traditional dry shampoos that primarily mask oil. She states that this feature allows her to extend the time between washes, reducing her hair washing frequency to approximately once a week. The product is described as micellar-powered, contributing to its cleaning properties. The video serves as an endorsement and advertisement for the hair care product.