Whole Foods Sign Reveals Produce Waxing Practices: Are You Peeling Your Apples?

A recent social media video has brought attention to a common practice in grocery stores: the waxing of fresh produce. The video, filmed inside a Whole Foods Market, shows a sign detailing that certain fruits and vegetables are coated with wax to extend shelf life and enhance appearance. The sign, titled 'Wax & Produce,' explains that these coatings help 'preserve moisture, inhibit mold and fungi or enhance appearance.' It lists various types of waxes, including plant-based (candelilla and carnauba), insect-based (lac resin and beeswax), and synthetic options such as polyethylene. The sign also specifies which produce items are legally permitted to be waxed in the U.S., including apples, avocados, cucumbers, oranges, peaches, and more. According to the information presented, while soap and water can remove some wax, 'skinning or peeling waxed produce is the only way to remove 100% of all waxes.' The video's creator expressed surprise and questioned the practicality for consumers to peel common fruits like apples and pears to avoid consuming the wax.

Green Matters

Does Whole Foods Use Apeel, the Protective Coating Used To Preserve Produce?

If you shop at Whole Foods for produce, you may have noticed that some items feature a label about a protective coating. Is this preservative apeel?