TikTok's New Guessing Game Trend: Engaging Viewers and Selling Products

TikTok's latest trend: interactive guessing games. A new trend on TikTok involves interactive guessing games where creators eliminate viewers based on personal details and app usage. One video, posted by Harrison James (@harrisontjames) on June 16th, 2025, uses this format to promote a phone suction cup mount. The video's playful elimination rounds, coupled with product placement, have garnered significant engagement. While the game itself is lighthearted, it showcases how creators are using interactive elements to boost product sales and viewer interaction. The use of personal information raises questions about data privacy in the context of online engagement. The video's success highlights the evolving strategies of TikTok creators to engage their audience and generate revenue.