Nathan Fielder Takes Flight: HBO's Unique Promo for "The Rehearsal"

HBO uses a unique promotional video featuring Nathan Fielder as a pilot to advertise "The Rehearsal." The short clip, released on May 30th, 2025, shows Fielder in a pilot's uniform, welcoming viewers aboard a Boeing 737. This unexpected approach grabs attention and ties into the show's themes of unexpected situations and controlled environments. The video's brevity and visual appeal are well-suited for social media, maximizing its reach among potential viewers. "The use of Nathan Fielder in this context is brilliant," says one marketing expert, highlighting the star's ability to generate interest. The video's success can be measured by its rapid increase in views and engagement within a short time frame.