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Heinz lanza en Tailandia campaña de Halloween para reemplazar ketchup vencido
Heinz lanza en Tailandia una campaña de Halloween que invita a revisar botellas vencidas de kétchup y reemplazarlas por nuevas.
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Heinz Launches Spooky 'Heinzloween' Campaign for Ketchup Hunt
Bangkok, Thailand – Heinz has launched a unique Halloween campaign, dubbed "Heinzloween," encouraging consumers across Thailand to participate in a playful hunt for expired Heinz ketchup bottles within their own homes. The campaign, which kicked off on October 28, 2025, utilizes a short, engaging video shared on platforms like TikTok, featuring spooky visuals and a lighthearted, suspenseful tone. The video depicts animated skeleton hands reaching for Heinz ketchup bottles in various household settings, including a refrigerator, a kitchen cabinet, and a dining table, all set against a dark, foggy backdrop with eerie sound effects. "This Heinzloween, let's hunt for expired Heinz bottles in your home," the brand stated in its promotional material. "Are there expired Heinz bottles in your fridge? Hidden in the kitchen? Guarding the dining table? Or in other corners of your house? Share with us!" The initiative aims to foster community engagement and brand interaction during the festive season, leveraging popular hashtags such as #Heinzloween and #ItHasToBeHeinz. The campaign has already garnered significant attention, with over 246,000 views and hundreds of likes, indicating a successful blend of seasonal fun and product promotion.
