Blackpink's Rosé Lights Up Shanghai with Rimowa Ad Campaign

Shanghai Streetscapes: Blackpink's Rosé Takes Center Stage in Rimowa's New Ad Campaign Shanghai, China – May 22, 2025 – A striking new advertising campaign for Rimowa luggage has taken over Shanghai's streets, featuring prominent images of Rosé, a member of the globally renowned K-Pop group Blackpink. The campaign, visible throughout the city, showcases a diverse range of banner designs, each featuring Rosé interacting with Rimowa suitcases in stylish settings. "It's amazing to see such a large-scale campaign dedicated to Rosé," commented one local resident, who captured the video. "It shows just how big Blackpink is, and how much influence they have globally." The campaign's impact is undeniable, transforming ordinary cityscapes into vibrant displays of brand marketing. The extensive use of Rosé's image underscores Rimowa's strategy to leverage the star's popularity to reach a wider audience. The success of this campaign is a testament to the power of celebrity endorsements in global marketing. The visual impact of the campaign across Shanghai's streets is sure to leave a lasting impression on viewers and further solidify Rosé's status as a global icon.