Smooth-E Transforms Bangkok BTS Commute into Interactive Product Experience

Bangkok's BTS Skytrain has become a unique canvas for product promotion, as evidenced by a recent viral video showcasing an innovative advertising campaign by Smooth-E. Passengers on the city's elevated rail system are encountering a series of hanging advertisements that double as product samples for Smooth-E White Babyface. The campaign, designed to engage commuters directly, allows individuals to interact with and even take home a sample of the skincare product. One such interaction was captured in a widely shared video, where a commuter is seen playfully succumbing to the 'temptation' of the accessible samples, detaching one from its display. This approach highlights a growing trend in urban advertising, where brands are moving beyond traditional static billboards to create more immersive and interactive experiences within public spaces. The campaign leverages the daily commute to place products directly into the hands of potential consumers, aiming to foster immediate engagement and product trial.

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