The Daily Dot
"We loved it, why did you change it?": Subaru driver reacts to the 2026 edition
"Subaru Outback is a classic OUTBACK. This is a standard SUV now."
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Subaru's 2026 Outback Redesign Sparks Controversy, Drawing Ire from Long-Time Fans
Subaru Outback 2026 Redesign Faces Public Backlash Over Aesthetic Shift. The anticipated 2026 Subaru Outback has ignited a fervent debate among automotive enthusiasts and loyal customers following the reveal of its redesigned model. Social media platforms, particularly TikTok, have become a hub for expressing strong opinions on the new aesthetic, with many lamenting a perceived departure from the vehicle's iconic wagon-like appearance. One prominent voice in the online discussion, TikTok user 'highitstarra,' shared her profound disappointment in a video that has garnered significant attention. "They have completely changed the Outback, and I don't feel like enough people know about this," she stated, expressing dismay over the new look. A current owner of a 2022 Subaru Outback Wilderness Package, she elaborated on her frustration, "This looks like any other SUV right now... What happened to the wagon? That made the Outback so unique." The sentiment of a lost identity for the Outback was echoed in her candid remarks regarding the car's traditional demographic. "They went ahead and took the lesbian right out of it, and they put the soccer mom of two," she quipped, highlighting a perceived shift in target audience. Comments on her video reflect a broad consensus of disapproval and surprise. One user exclaimed, "The new Subaru Outback is FUGLY!!! It looks like a crummy Ford Panelwagon or something." Another noted, "why do car manufacturers think everyone wants to drive a tank!?!? like why r all cars huge now what happened to station wagons and hatchbacks!" The discussion also touched on political undertones, with one comment suggesting, "It’s republican coded," and another pointing out, "Subaru is moving away from their target demographics…. To appeal to conservatives. Just like every other big company rn. SO disappointing." The redesign has clearly struck a nerve, prompting a widespread discussion on brand identity, consumer preferences, and the evolving landscape of automotive design.
