Barry B Debuts New Song at Adidas Primavera Sound Show

Primavera Sound 2025: Barry B Unveils New Song at Exclusive Adidas Show Barcelona, Spain – Singer Barry B surprised fans with an exclusive performance of a new, unreleased song at the Adidas Unexpected Show during Primavera Sound. The performance, which took place outdoors by the sea, was captured in a short video by the influential fashion and lifestyle account HIGHXTAR. The video, posted on June 5th, quickly gained traction online. The short clip shows Barry B, sporting a tan Adidas tracksuit and sunglasses, singing a portion of his latest track. The band is visible in the background, adding to the spontaneous feel of the performance. While the video is brief, it offers a glimpse into the energy and excitement of the Adidas event and generates anticipation for the full song release. "It was an amazing experience," said a member of Barry B's band in a brief interview after the show. "The energy of the crowd and the setting were incredible. We're excited to share the full song soon." The unexpected performance highlights the unique opportunities presented by events like Primavera Sound, where artists can connect with fans in intimate and memorable ways. The video serves as a teaser for Barry B's upcoming music and underscores the growing collaboration between music and fashion brands.