Exploring 'Wonyoungism': The Rise of a Hyper-Feminine Aesthetic Trend

In the evolving landscape of online aesthetics, a new trend known as 'Wonyoungism' is gaining traction, particularly on platforms like TikTok. This aesthetic, inspired by K-pop idol Jang Wonyoung, emphasizes a hyper-feminine, self-care-focused, and often luxurious lifestyle. Recent video content showcases this trend through visually appealing setups, such as a tablet displaying a young woman, surrounded by soft pink hues, floral patterns, and popular Sanrio characters. These videos typically highlight elements of self-care routines, fashion inspiration, and a generally 'girly' and 'coquette' style. While the content is primarily visual and serves as an aspirational lifestyle portrayal, it reflects a broader cultural interest in curated online personas and the influence of pop culture figures on personal aesthetics.