Belarusian TikToker's Unique Approach to Business Promotion

Grodno, Belarus: TikToker Explains Why He Doesn't Monetize His Videos A TikToker from Grodno, Belarus, using the handle @igorbuba1985, recently shared a video explaining his approach to social media marketing. Igor, whose account focuses on agrotourism and a zoopark, revealed that his account isn't monetized in the traditional sense. Instead, he uses TikTok to organically promote his businesses. "We don't get paid for views," Igor stated in the video, "we're building our brand and reaching customers organically." His video has accumulated over 1188 views since its upload on May 27th, 2025. Igor's strategy highlights the challenges of social media monetization for smaller businesses. He emphasizes the importance of consistent content creation and word-of-mouth marketing. He also speaks to the time commitment, saying, "It takes years to build a following." His video serves as a case study for those seeking alternative routes to marketing on TikTok, showcasing the potential for organic growth and brand building without direct monetization. Igor's approach offers a refreshing perspective on social media marketing, demonstrating that success isn't solely measured by monetary gain but also by brand visibility and customer reach. His story encourages other small businesses to explore creative ways to leverage social media for growth.