Mexico's INE Uses Humor to Boost Youth Voter Turnout

Mexico's INE Uses Humor to Boost Youth Voter Turnout Mexico City – In a novel approach to increasing voter participation, the Instituto Nacional Electoral (INE) has launched a viral video campaign featuring a duck mascot. The campaign, which uses catchy cumbia music and humorous visuals, aims to engage young people ahead of the June 1st judicial elections. The video, shared widely on TikTok, shows a person in a duck costume interacting with young people, urging them to vote. "We wanted to create something that would resonate with younger voters," said an INE spokesperson. "The duck is a symbol of apathy, and we're trying to show that voting is important and not something to be ignored." The campaign has already generated significant online buzz, with many praising its creative approach. One TikTok user commented, "This is actually really clever! It made me want to go vote." The campaign's success demonstrates the potential of using creative and engaging content to encourage civic participation.