
Mercado de lujo pierde exclusividad por el auge de la imitación china
El lujo ya no es exclusivo de unos pocos. La imitación china ha facilitado el acceso a marcas prestigiosas.
In a recent viral video, a social media influencer showcased an unboxing of a 'Gucci-inspired' handbag acquired through AliExpress, highlighting the growing trend of consumers seeking affordable alternatives to luxury brands. The video, which has garnered significant attention, features the creator meticulously revealing the bag, which mimics the distinctive beige and brown monogram pattern and gold 'GG' logo of the renowned Italian fashion house. The content further demonstrates the bag's versatility with interchangeable straps, including a notable green and red striped design, and a gold chain. While the video does not explicitly claim authenticity, it underscores the increasing accessibility of designer 'dupes' and the ongoing debate surrounding intellectual property in the fast-fashion market. This trend reflects a broader consumer shift towards budget-friendly fashion choices, often facilitated by e-commerce platforms like AliExpress.
El lujo ya no es exclusivo de unos pocos. La imitación china ha facilitado el acceso a marcas prestigiosas.