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Pepsi joins the healthy soda wars and buys Poppi for $1.6 billion
By Jordan Valinsky and Ramishah Maruf, CNN New York (CNN) — PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.The
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Poppi's Vending Machine Marketing: A Social Media Critique
Poppi's Super Bowl Marketing Campaign: A Missed Opportunity? Poppi, a popular drink brand, recently launched a Super Bowl marketing campaign that involved placing vending machines in various locations. However, the campaign has been met with criticism from content creator Isabella Lanter (@isabellalanter), who argues that the approach is outdated and ineffective. "This is how they could have done it better! Lets stop with the out of touch bs please!" Lanter stated in her video. Lanter suggests that Poppi should have targeted a wider range of locations, such as colleges and libraries, and offered incentives to encourage participation and sharing. She also suggests that a more interactive approach could have generated more organic engagement and viral spread. The campaign's reception highlights the importance of understanding the evolving preferences of consumers and adapting marketing strategies accordingly. Poppi's response to the criticism remains to be seen, but the incident serves as a reminder for brands to carefully consider their marketing approaches and ensure they resonate with their target audience.
