Maison Perrier Launches 'The Big One' Campaign with Influencer Duo Charles Mackenzie and Josh Koby

In a recent promotional video, social media personality Charles Mackenzie, alongside Josh Koby, unveiled a new marketing campaign for Maison Perrier USA, titled "The Big One." The short clip, set in an underground parking garage, features the duo in suits engaging in a humorous dispute over which of them will handle the "big one" versus the "small one," playfully referencing a past "grocery store job." The video culminates in the reveal of Maison Perrier products, a bottle and a can, implying a strategic partnership. This creative approach by Maison Perrier aims to engage audiences through a narrative-driven advertisement, leveraging influencer collaboration to promote their beverages. The campaign emphasizes readiness and teamwork, with the creators suggesting a future with "a little less arguing."

NOW Toronto

one month ago

MAISON PERRIER’s new Chief Possibility Officers are delivering surprise moments…

Sparkling beverage company MAISON PERRIER has created the role of CPOs who are spreading brand awareness and surprises with Canadians.