From Kale Smoothies to Superfood Gummies: How Millennial Wellness Has Evolved

Millennials and Wellness: A Humorous Look at Evolving Trends In a recent social media video, influencer Kate Steinberg (@itskatesteinberg) offers a comedic take on the evolution of wellness trends, comparing the practices of 2014 with the current landscape of 2025. The video, sponsored by OLLY Wellness, cleverly juxtaposes scenes of Steinberg consuming kale in 2014 with her current use of OLLY Supergood Superfoods. "Wellness" in 2014, according to Steinberg, involved expensive SoulCycle classes and a focus on kale, as she humorously depicts. Fast forward to 2025, and the approach is simplified, with a focus on convenient supplements that provide essential vitamins and prebiotics. Steinberg states, "This is way easier than kale!" highlighting the convenience factor. The video's lighthearted approach makes a serious point about the changing nature of wellness practices, suggesting a shift towards convenience and efficiency. While sponsored, the video taps into a broader conversation about health trends and consumer preferences.