The Real Cost of Your Purchases: It's Not Just Money

In today's fast-paced world, we often focus on the monetary cost of purchases, overlooking the true price: our time. Jaime Higuera YT, founder of Growth Partner, highlights this crucial point in a recent video. He argues that instead of simply considering the price tag, people should calculate how many hours of their lives are spent earning the money to make a purchase. 'The problem is that we never ask ourselves that question,' says Higuera. 'We live in automatic mode.' He uses the example of €120 shoes: for someone earning €10 an hour after taxes, that's 12 hours of work, or a day and a half of their life. Higuera's video encourages viewers to become more selective in their spending, valuing their time as a precious resource. This shift in perspective, he suggests, can lead to more fulfilling and intentional choices.